Batelco in tie-up for mobile marketing service

Batelco has joined with Velti, a UK-based global organizer in mobile marketing, to give a smart mobile marketing service that ensures the liberation of applicable information to targeted audiences.

“The new Batelco service is a boon for marketing agencies and big organizations that can now advantage by delivering more targeted campaigns, connecting and engaging their brands with the right objective audience, intensification and building brand fairness, campaign optimization and immediate results. in addition, mobile marketing is an recognized value for money method to reach customers,” said Batelco general manager Media & Government Relations Ahmed Al Janahi.

Batelco’s general manager manufactured goods Development & Strategy Hamza Ali explained that Batelco has by now contacted their mobile customers through text messaging and quite a lot of thousand of them have responded really, expressing their willingness to receive marketing information and offers through their mobiles.

“As these customers have also indicated their areas of interest such as music, movies, cars, shopping etc., it makes it likely to send them only the information that is related for them,” he said.

“The new marketing channel is a very original tool facilitating the sending of not only text messages, but also MMS (Multimedia Messaging Service) and web pages. This adds a whole new measurement to usual text marketing by introducing colourful, graphic messages and web pages with links to see more detailed information or to reward of special offers etc.,” Ali said.

“All campaigns accessible for delivery to the public will go through an approval process to make sure class of the content,” stated Al Janahi.

“We have established very positive responses from mobile users who see targeted mobile marketing as their link to the information they want and need, and the perfect and most well-organized way to make sure they never neglect any special deals from their favorite brands, bank or airlines.”

As an additional bonus for customers who have opted in to accept information from advertisers, Batelco will be contribution them usual promotions and special campaigns.

The ground-breaking service benefits all mobile users by enabling them to only get the type of information that wellbeing them, thus helping to get rid of spam messages, he added.